Principles of Marketing
by Professor Adrian Palmer
ISBN 13: 9780198775515
Format: Paperback (664 pages) Publisher: Oxford University Press Published: 01 Aug 2000
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Business and Marketing Environment
by Professor Adrian Palmer,Ian Worthington
ISBN 13: 9780077092627
Format: Paperback (352 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 Jul 1996